Pray For Me /Tee - I Don't Do Interviews

Pray For Me /Tee - I Don't Do Interviews

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Pray For Me /Tee - I Don't Do Interviews

I don't do interviews is the Instagram project between Kroutsef and The Banal Essayist. It started as a series of original catchy phrases and punchlines created in an attempt to capture the surrealism of reality and to counteract with hues of existential mockery, until gradually expanding into some sort of refined interpersonal and social commentary, accompanied by a brand of high quality - black and white only - printed tees based on those exact quotes.

These premium tee's are unique in that they feature a piece of writing blending both instant literature and generic internet content. These wearable pieces of sarcasm comprising the IDDI casual wear have been captured through the lens of a super productive photographer and constant collaborator, Iliana Michali, taking on a new life. Iliana composed a photo album of everyday fashion, where young people are depicted as skeptical yet fashionable and identify with a mindset which goes beyond the banality of post-modern mannerism.